elevate 2020

Retail automotive’s only human capital summit

elevate 2020

Join us for an all-digital experience

Elevate 2020 is going virtual to ensure we can bring automotive’s only human capital summit to everyone safely. And to help us reach even more dealership professionals, we are waiving the registration cost to you – allowing you to watch our keynotes and panels to bring back learnings to your dealership completely free of charge.

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Elevate Benefits

Why Attend Elevate

See Exclusive Content

Three weeks of virtual people strategy content on how to build your best team to improve your competitiveness and profitability.

Access Today’s Talent Trends

Exclusive research from Hireology and NADA on the state of dealership recruiting and hiring trends.

Learn from Industry Experts

Hear from experts across retail automotive and HR experts from outside the industry on overcoming the challenges of today’s market conditions.


Industry Experts Speakers

The Industry’s Only Event Focused on Human Capital

Content Just For You

Enjoy keynotes and panel sessions developed specifically for the staffing needs of retail automotive dealerships

Attend from Anywhere

While we’re missing seeing everyone in Chicago, our all-virtual experience will let you connect from anywhere

Industry-Leading Knowledge

Be the first to access our annual white paper on automotive hiring trends, created in conjunction with NADA and Automotive News

Free Registration

To ensure everyone can join us safely, this year’s Elevate will be completely free and virtual.

Relevant Takeaways for All Dealership Roles

Whether you are a Dealer Principal, GM, HR leader or Fixed-Ops Manager, our sessions are packed with key takeaways you can put in practice today

The Only Automotive Event Centered Around You

Elevate continues to be the only annual event centered around sharing best practices on improving your people processes

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Get inspired by
industry leaders

elevate 2020

we’re excited

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“We’re proud to partner and help bring this incredible series directly to dealership professionals, helping attract our next generation of talent”

Steve Park

“Elevate continues to be the premier conference focused on building staffing and personnel for the automotive space. It’s a must-attend event.”

Jason Stein
Automotive News

“With Elevate going virtual, there’s no excuse not to attend this incredible event.”

Adam Robinson



Conference Agenda

People Operations as a Profit Center

In week 1 of Elevate, Hireology will share trends and best practices heard across the Retail Auto Industry and discuss how you can make your people operations strategy the center of your competitive advantage, especially in today’s world.

Adam Robinson - Hireology works with 1 in 4 dealerships Nationwide. Adam Robinson will share trends that Hireology is seeing in the job market and the impact that will have on the future of Retail Automotive.

Panel led by Jason Stein - President and Publisher of Automotive News Jason Stein will lead a panel discussion with industry leaders on how dealers have responded to and been successful in light of the market shifts in 2020.

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Digital Transformation in Buying and People Management

In week 2 of Elevate, we’ll address how 2020 has expedited the digital transformation of how consumers and job seekers find their dealership of choice. 

Michelle Harrow - The future of Retail Automotive and how it shapes the customer experience is uncertain. Hear from Michelle how she helped Apple change their retail experience to account for the digital transformation of online shopping.

Dealertrack/Netchex - Hear from leaders in payroll and DMS on how new tooling and partnerships can support your retail teams to be successful today.

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The New Applicant Economy: Connecting with Applicants in Today’s Challenging Climate

To close out our Elevate series, Hireology will give you a glimpse into fresh data on what today’s employee is looking for and how you can attract and engage that talent.

Adam Robinson - Today’s job seeker is facing unprecedented challenges and a new outlook on the workplace. Adam Robinson will share brand new research on how the market has impacted today’s applicant.

Facebook - The job market and motivators of today’s applicant have changed overnight. The traditional ways in which we reach those potential team members has to shift with it. Learn how new channels - such as Facebook - can help you Build Your Best Team.

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