OCT 19
elevate 2021

Retail automotive’s only human capital summit

elevate 2020

Elevate is Going Virtual!

With the continued uncertainty regarding the Delta variant combined with the still-active mask mandate in Chicago, we've made the difficult decision to move Elevate to a virtual format. But don't worry, the same great content is available, now from the safety of your own home or dealership. Given this shift, the event is now free of charge! Don't miss out on the opportunity to learn best practices from industry leaders to build your 2022 people strategy.

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Elevate Benefits

Why Attend Elevate

See Exclusive Content

One day of action-packed people strategy content on how to build your best team to improve your competitiveness and profitability.

Access Today’s Talent Trends

Exclusive research from Hireology on the state of dealership recruiting and hiring trends.

Learn from Industry Experts

Hear from experts across retail automotive and HR professionals from outside the industry on overcoming the challenges of today’s market conditions.


Industry Expert Speakers

The Industry’s Only Event Focused on Human Capital

Content Just For You

Enjoy keynotes and panel sessions developed specifically for the staffing needs of retail automotive dealerships

Industry-Leading Knowledge

Be the first to access our latest research - the 2021 State of Hiring

Relevant Takeaways for All Dealership Roles

Whether you are a Dealer Principal, GM, HR leader or Fixed-Ops Manager, our sessions are packed with key takeaways you can put in practice today

The Only People-Focused Automotive Event

Elevate continues to be the only annual event centered around sharing best practices on improving your people processes

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Get inspired by
industry leaders


Conference Agenda

Tuesday, October 19th

1:30pm - 4:15pm

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Demand for top talent far outweighs supply across almost all industries today. But this talent shortage is particularly tough on auto dealerships because it means you’re competing against big-name companies — like Amazon and Starbucks — that are offering higher wages and more opportunities as the economy recovers.

In this session, Hireology’s CEO Adam Robinson will offer advice on how to cut through the noise and stand out in a crowded labor market. He will reveal the results of a 2021 Hireology study based on a survey of more than 5,000 recent job applicants — providing a unique look into the minds of today’s post-pandemic job seekers. Adam will then dig into how you can translate these insights into actionable steps to help you improve your hiring efforts at a time when attracting top talent is more important than ever.

1:30pm - 2:15pm

Attract Top Talent in a Post-Pandemic Labor Market

Adam Robinson

Adam Robinson

Co-Founder & CEO, Hireology

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2:15pm - 2:20pm


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The COVID-19 pandemic profoundly impacted the retail automotive space in many ways. Today, you have to operate with fewer people on staff, sell cars amidst an unprecedented chip shortage, embrace digital sales channels, and more. It has been a tough year for even the most seasoned among us.

In this session, John Malishenko from Germain Motor Company will discuss how he overcame many of these challenges by redefining the workforce at his organization. He’ll explain the skills he looks for in new hires, the channels he uses to recruit these folks, and why this newfound definition of the modern dealership worker means lower employee turnover and ultimately higher profits.

2:20pm - 3:10pm

Redefining the Post-Pandemic Dealership Workforce

John Malishenko

John Malishenko

Chief Operating Officer, Germain Motor Company

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3:10pm - 3:15pm


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The automotive industry is on the cusp of a major transformation. Technology is changing the way dealers look at workflows and communication while consumers are demanding more remote sales and service experiences. Last, but not least, the internal customers… Dealership employees want more fulfillment and assurance that what they do matters.

In this session, Napoleon Rumteen, Sr. Vice President of Commercial Operations at Tekion will talk about how dealerships can leverage the power of technology to re-imagine automotive retail to maximize operational efficiency. He’ll also share real-world experiences with examples that solve everyday dealer pain-points while delighting consumers with amazon-like experiences.

3:15pm - 4:00pm

How Tech-Driven Car Dealerships are Meeting Internal and External Customer Needs

Napoleon Rumteen

Napoleon Rumteen

SVP of Commercial Operations, Tekion

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Learn from fellow auto retail industry HR leaders, just like you, that confront the daily challenge to create, change or reinforce culture. Critically examine outcomes in a constructive environment designed to ensure your success utilizing the collective knowledge of your peers.

Join Joe Fleming as he outlines the benefits of joining the NADA HCM 20 Group.

4:00pm -4:15pm

NADA’s Human Capital Management 20 Group

Joe Fleming

Joe Fleming

Sr. Specialist Data Analytics & HR 20 Groups, NADA